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Discover The System That Puts Our Clients In The Flow With Their BIG Dreams and Goals.

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Viral-en-ology For A Better Everything

The Viral Energy Institute


Our Mission Statement

Do what you love doing for the benefit of others.


Learn How To Get In The Flow With Your Dreams and Goals.

Growth Coaching

Benefit from Mentorship known as Personal Growth Coaching by video, phone, or in-person. Share your goals and challenges and get immediate and actionable advice, tools, and even "homework" from bestselling self-help author and institute founder Penelope Jean Hayes. 


Online Classes

We offer online courses, workshops, certificate-level programs, guided meditation audio tracks, and streamed talks by experts.


Many programs are take-at-your-own-pace and some are interactive and include live video sessions by your instruction. 



Located in Naples, Florida, we host both day retreats and multi-day overnight retreats that include guided meditation, goal coaching, personal development sessions, plus activities such as yoga, hiking, tennis or pickleball, abstract painting on canvas, and more.








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The Viral Energy Institute

The Viral Energy Institute was founded by bestselling author and speaker Penelope Jean Hayes in 2010, initially offering personal goal-coaching, interpersonal dynamics consulting, and corporate motivational talks.

In 2020, we added in-person experiences such as personal-betterment retreats and group classes.

Our online platform launched in 2022 with a selection of programs, courses, and guided meditation tracks, and we are steadily adding new classes and areas of personal growth.

While some of our talks, classes, and retreats take place in other locations of elevated energy and natural beauty (Hint: Vancouver Fall 2024!), the institute is located in Naples, Florida, on nearly two-acres of lush tropical grounds that include water features and meditation spaces ideal for a zen immersion experience.

The institute is dedicated to three "purpose pillars":

Coaching: Utilizing the understanding of viral energy to create greater happiness, empowerment, purpose, and wellness.

Education: Our books, classes, and online courses are developed using the trademarked viralenology method.

Community: The Viral Energy Institute is a healing philosophy and community for those who are searching for deeper meaning, dealing with unfulfillment or loss, and those who wish to supercharge their personal power and success in all areas of their life. Our clients are welcomed into a private group which is a community offline-minded people meeting for group sessions and opportunities to share stories and experiences.


Meet Our Founder

"A welcome guide for your own passage through the bewilderment we all meet up with in finding what truly makes you happy."

- Dr. Fred Alan Wolf, Quantum Physicist; winner of the National Book Award in Science; cast of The Secret documentary

"Penelope, you're very good."

- Dr. Phil McGraw, American TV Host; Clinical Psychologist

"It's really an interesting concept—the infectious agents that you're calling them. I think there's something to it."

- Dr. Stephen Hinshaw, Ph.D., Chair of the Department of Psychology, University of California, Berkeley

You Are The Power To Fulfill Your Dreams.

When You Truly Understand How Energy Works You Become Aligned With Real And Lasting Fulfillment.

As you journey towards your dreams and goals, the first thing to know is that all energy is viral energy. That’s just how energy behaves—it moves, flows, is shared, and can be picked up from an outside source.

How energy works should matter to you because energy is the fuel with which you create your life and dreams. If you want to have better relationships, greater earning potential, and live a more fulfilled life, here are 4 factors for you to be mindful of:

  • Energies you are taking in 
  • Energies you are giving off (how you are perceived; how you affect and infect others)
  • Energies you have access to (and therefore, what you create with)
  • What you are "being" (a.k.a. your intentions and actions)

You can become aware of contagious, viral energy in your home and workplace and how it affects your happiness, health, earning potential, and companionability. In addition to our group retreats and online courses, we can work in person with your employees, workplace team, friend relationships, and family members (as individuals and as a group) to improve the energy dynamics and help you to create harmony and happiness.

What is viralenology?

Viralenology noun vir·​al·​en·​ol·​o·​gy | \ vī-ˈräl-en-o-lə-jē \ Definition of viralenology: 1. the study of viral energy, which is: a) contagious energy frequencies and their effects on personal happiness, interpersonal relationships, and goal achievement, and b) contagious energy frequencies and their effects in nature on the macro scale, planetarily and universally; 3. a theory or philosophy describing the contagious nature of energy frequencies and consciousness; 4. a brand of products representative of the philosophy of the same name.


One of the most searched phrases is... "HOW TO BE HAPPY." 

Find out how to actively tune to the frequency of happiness.
It's not impossible; it's science and it can be taught and learned.


We've helped thousands of people just like you to (finally) make their big dreams a reality and experience true happiness and better relationships.




Includes audio tracks and course learning material. An exciting and joyful meditation set to a custom-produced soundtrack.


ENERvention WORKSHOP (Viralenology Level 2)

Audit your daily routine, home environment, relationships, and work challenges. Then, replace heavy experiences with light energy activities and habits.



If you need a boost of fresh energy, a good pep talk, and a guided motivational meditation session designed to listen to each weekday before work, this class is for you.



Crafted in small, intentional batches, our handwoven Turkish beach and meditation towel comes in a variety of colors and patterns and is a testament to sustainability and exquisite craftsmanship. 


Are You Ready To Experience A Better...EVERYTHING!?

Our teaching method and process were developed with the trademarked "Viral Energy" philosophy—now a field of study called Viralenology. Through our proven coaching modalities we help people to discover their innate abilities and deep inner purpose and joy.

Our viral energy philosophy and coaching process will help you become aware of the contagious nature of energy and how that energy creates—positively or negatively.

You will learn how to create the life of your dreams and achieve your goals by first auditing the influences around you, replacing heavy energy and thoughts, taking action for success and joy, and osmotically balancing your "creation energy" (it's what you're creating your life with) with what you truly wish to be and experience.

In manifesting your goals, it's important to know that while the law of attraction is a factor, the transfer of energy vibration is more accurately described as working by way of osmosis—a passive process by which molecules pass through a semipermeable membrane, equalizing the concentrations on each side.

Viral energy is about what you surround yourself with. It’s about your environment and the people you spend time with. It’s about the culture of your workplace and whether it’s congruent with your personal culture. It’s about your relationships and whether those are "on level" with your hopes and dreams for your life.

You don't have to accept a life of unfulfillment, lack, struggle, incongruency, and loneliness. When you reset your viral energy offput and input you elevate to a new energy flow, a new level of what you have access to.

You are the power to fulfill your dreams. Yet, you have to take action.

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